Pros and cons of traditional product-manager driven and customer-manager driven companies?

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Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by chiaying_lin on Mon Mar 08, 2010 11:32 am

Please compare the traditional product-manager driven with the customer-manager driven companys, and discuss what are their pros and cons?

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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by Eva_Berends on Mon Mar 08, 2010 12:49 pm

Please feel free to share your opinion people!!
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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by camille_girard on Mon Mar 08, 2010 2:09 pm

Pros of customer manager driven :
- better match customer expectation, needs
- reduce the incertainty to lanch a product
- more effective mix managment : promotion, place and price
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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by TA_Allen on Mon Mar 08, 2010 3:27 pm

Any pros for the traditional method of product development and marketing? Not that I am a proponent, but that form of business has been around a long time. How did they focus their development and marketing? They didn't just do it in a vacuum.

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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by t97701103 on Mon Mar 08, 2010 4:40 pm

From a consumer point of view I think it for some product categories could be an advantage when companies applies a traditional approach. With such an approach all the effort is put into developing a product that is of high quality in order to be able to sell it, rather than applying an approach of developing a product that for sure will sell no matter the quality. The latter approach may result in a product of less quality.

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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by Jamie_Tang on Mon Mar 08, 2010 7:39 pm

I'm sure there are many other pros and cons out there... lets hear them Razz

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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by Ian Chen on Mon Mar 08, 2010 9:51 pm

pros-
1. easy to manage.
2. as resources are seriously limited, more effective.
cons-
as mentioned by Dr. Rust.
Recently, this has become a common trend in the B2B world. In this way, managers encourage customers to move from less-profitable “Brand A” to more-profitable “Brand B”, whereas traditionally, brand manager would encourage customers to stay for their own brand profit.
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Re: Pros and cons of traditional product-manager driven and customer-manager driven companies?

Post by Frank_Ho on Mon Mar 08, 2010 10:38 pm

Customer-manage driven:
Pros-take more attention and put more resources on customers
-faster reflection from customers
Cons-decisions about production line would be more complex

Product-manage driven:
Pros-simple and easy to manage because of less outside impacts
-more stable of company’s organization
Cons-less link to market and customers
-reflection of market information would be lag

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